In the A Walk in the Life series, I helped broaden HOKA's appeal by connecting with a new, casual active audience through the launch of the Transport commuter shoe. This social campaign highlighted the lives of inspiring multi-hyphenates like DJ and new mom Amrit Tietz in Los Angeles, and chef and advocate Woldy Reyes in Brooklyn, showing how HOKA supports diverse lifestyles and movement in every setting.
By leveraging various content formats across YouTube, Instagram, and TikTok—including full-length videos, engaging cutdowns, curated city maps, and linked product posts—we achieved 6.9 million video plays and exceeded engagement benchmarks with a 2.76% rate.
A Walk in the Life was recognized as a 2023 Web Excellence Awards winner in the Social Media category for Fitness, Health & Wellness, Lifestyle, and Sports, celebrating its impact in connecting HOKA’s performance-driven ethos with diverse lifestyles and movement.
